Probitas officially rebrands to Aviva Syndicates

Lloyd’s syndicate Probitas 1492 has officially rebranded to Aviva Syndicates today (1 October 2026).

Aviva Syndicates will operate under the Aviva Global Corporate and Specialty (GCS) business, with the insurer explaining that since the beginning of the year, teams have been “fully integrated” and are now “trading as a combined business”. 

Aviva said this would mark “a significant milestone” in the integration of its Lloyd’s platform. 

Jason Storah, chief executive of UK and Ireland general insurance at Aviva, said: “Today marks an exciting milestone as the Aviva Syndicates brand officially launches.

”It’s fantastic to see our teams, expertise and ambitions united under a single brand, strengthening our presence in the market and creating a clearer identity for our Lloyd’s business.”

Growth

Aviva completed the acquisition of Probitas, including the tenancy rights to Syndicate 1492, on 10 July 2024 for £249m.

At the time, Storah told Insurance Times that the purchase presented Aviva with a “significant growth opportunity” through the ability to access the Lloyd’s market, international licences and broader distribution networks. 

Probitas then secured its “best ever” financial result in 2024, reporting an undiscounted net combined operating ratio (NCOR) of 77.9% for the year and a UK GAAP pre-tax profit of £62m, which represents a 17% increase on 2023.

Since the acquisition, Probitas also introduced new lines of business, including marine, construction and renewable energy.